DEATH OF BAD IS
A marketing studio working with artists and organizations to tell their stories through media, product and experience. Death of Bad is currently managed by Go Sohara and Jon Lancaric, though we're excited by the prospect of that changing. Change is good.
We reside and work in Japan and California. We bring depth of experience to projects but don’t pretend to have every answer. As such, we work well with others.
You'll notice we didn’t say play well with others. We like our job and believe that focusing on the work is good for everyone.
You'll notice we said good.
We believe great is seen best while reminiscing, which is hard to do while focusing on what's ahead. Great can also be cheapened by overuse. So while we love great, think great, feel great, and even do great, if you ask us how we are today we will typically say, “I’m good.”
How are you? You good?